In the world of oval cut engagement rings unique settings are gaining momentum—and among them, the east-west setting stands out as a bold, modern twist on a timeless classic. Traditionally, oval diamonds are set vertically along the finger. But when turned horizontally, or east-west, they offer an unexpected elegance that feels both fashion-forward and sophisticated. At KRK Jewels, we’ve seen a growing demand for this setting, especially among brides who want something distinct yet enduring.

So why are oval diamonds such a perfect match for the east-west orientation? Let’s explore what makes this pairing a standout in modern ring design.